#Reddit vibe check meme plusToday, TRASH is no longer just a tool for making videos but a new platform for making and sharing vibey videos with friends, following others, getting notifications for when friends react and vibe check you, plus rich ways to share to established networks -like Snapchat - so you look that much cooler when you make vids □ Josh Constantine did an excellent write up on this for his newsletter, Moving Product. Our audience is young, so developing a feature from a meme that has the potential to be an online cult felt like the prefect way to come out of the gate with our new platform. Vibe check felt like an obvious phrase for videos our users were already describing as “vibey”/ Because of the personal nature, Snap is an obvious place to share them, and Snap is also the “operating system for Gen Z”. Dank memes are shared broadly, and sometimes the meaning will change. Not surprisingly, TRASH videos in Stories get more engagement than regular Stories, because video is just that much richer when it’s edited together well. Vibe Check is a way of saying how are you that started as an ironic dank meme in r/dankmemes/. TRASH videos are the evolution of Stories. In the memes, its used as the new Open Chest (what gen are you Its not as popular now but before, somebody would yell OPEN CHEST' at random times and whoever didnt have their chest covered up somehow, theyd get hit in their chest). They’re a lot like what you might see in people’s Stories on Social Media, short moments, feelings, jokes. Irl, vibe check is checking in on someone to see how theyre doing. The vids are super personal, meta and vibey, they’re often more like sharing a feeling more than a narrative story. Were fairly liberal but do have a few rules on what can and cannot be shared.
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